Retail does resemble a top-class sport. Increasingly large supermarket franchises are fighting for consumers’ attention. Consumers are keen to be enticed by health, tasty products at an attractive price.
Royal Smilde Foods has many years of experience in developing the most optimal portfolio to increase returns in your retail business. By analysing consumer trends, and with the support of trade marketing and an in-house product development division, we can bring you a complete product range segmented according to target group and when consumed.

To find out more, please contact our Marketing Manager Retail


Customer:
The most significant retailer in the Netherlands
Requirement:
Extend the category life cycle
Concept:
Traditional salad meals
Customer:
Retailer in Duitsland
Requirement:
Develop a new category
Concept:
Organic quiche
Customer:
Large supplier and distributor of organic (natural) foods
Requirement:
Extend the product portfolio to include products for spreading, baking and roasting
Concept:
A range of organic margarine and low-fat spread as well as baking and roasting products